By creating a four minute video of himself eating a hamburger, Warhol - among many other things - transformed an act of ordinary stature into something quite extraordinary. It's been suggested that Warhol was mocking his status as a celebrity artist, but perhaps he was just showing us that no matter how hard he tries, he will never be able to create something that is not valued. He consumes a hamburger, we consume his art; he is "famous," we equate his work with value.
But just how much can the value of an object be pushed? And once value is increased, does it not become that much more desirable? Is "high" art really just "low" art with a mislabeled price tag, sold to an unsuspecting public?
Monica Narula of Delhi-based Raqs Media Collective explored just this topic in a 2006 installation where viewers encountered a stack of postcards in a museum quality display case in front of a large sign reading "please do not touch the art." The ordinary, unassuming postcard transforms into an object of desire - accessible yet inaccessible all at once.
My point in all of this is that the making of meaning can be more important than meaning itself. An object is only as beautiful as you are led to believe.