March 6, 2009

The Godfather of Mockitecture?

I recently discovered the work of Gaetano Pesce, an Italian designer and wanted to share the good news with the rest of the eWorld!  I may have just discovered the Godfather of Mockitecture!!!  Images speak louder than words, so below are a few samples from his 1970 Moloch floor light, a playful experimentation with scale (4X, to be exact).  Also below, an exerpt from the book 1000 Lights, which sums up his work quite poetically.


"Gaetano Pesce was and remains a willfully provocative voice in Italian design.  He sees the subversion of convention as an expression of freedom and as something to explore.  Pesce has experimented with materials and forms.  His designs are among the most exuberant and challenging to emerge from the Anti-Design movement.  Ever playful, while passionately committed to his ideas, he has turned his attention to the Moloch floor light (1970-71) and to the question of scale.  Rather than redesign a successful existing concept, he has simply scaled it up four times the originally intended size, turning the conventional into the disconcerting."



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