March 15, 2009
Hands of God Studio
Fantasy Factory is a show based on the premise that Rob Dyrdek has all the money anyone could ask for, and the creativity to match. With basically no one to answer to, he spends his days in his "office," a warehouse in LA where he runs DC Shoe Co. The warehouse is also his blank canvas to do whatever he can dream up, with unlimited resources behind him. Sometimes it is as simple as buying a tennis ball gun and shooting everyone with it, but sometimes he takes on grander challenges.
In this episode, his cousin Drama tells him that he wants to be a record producer, but doesn't have the equipment. So Rob buys him everything he needs. The result is a hodge-podge of "maximalism," and a well-honed balance of meaning and non-meaning. The insane randomness of the space makes it not only work for these guys and express these guys, but also hilarious.