"Suburban sprawl eludes our concepts of urban form. It isn't enclosed or directed like the space of traditional cities -- it is open and indeterminate. [...] Traditional urban architecture is praised for its "unity" and suburbia is denigrated for its "conformity." [...] In the undefined space of the commercial strip, we find our way through signs and symbols, and in the vast space of suburbia there is a similar need for explicit symbolism." - Robert Venturi
Figure 1.The first example occurs at a prominent intersection just before the entrance to a highway. The billboard attempts to point out a historic hilltop neighborhood, which happens to be ironically partially blocked by its own form.
Figure 2.Next, we see a spectacular downhill approach to the city, framed by painted ladies staring longingly at the city below. This image is wholly a representation of "San Francisco" - both in spirit and content.
Figure 3.With the silhouette of the city skyline beyond, this billboard references the vacant lot immediately in front of it. It favors the extra-ordinary over the extraordinary, and for that I believe VSBA would be proud.